Recognizing the wealth of expertise gathered over two decades, Fora felt the need to transfer the 20 years of know-how & expertise into a collection of premium scarves. Georgina Kostara, the owner, has a long experience in the fashion, beauty, and lifestyle field. Having studied at the London College of Fashion, she returned to Greece with a BA (Hons) in Product Development for the Fashion Industries, alongside certifications in Experimental Fashion Design, Interior Styling, and Digital Marketing, all acquired at the University of the Arts London. With extensive experience in bulk production of women’s clothing, she earned recognition in the fashion industry. Being the designer of “georginakostara.com” for numerous years, she excelled in both retail and online facets of the brand.
Presently, she directs her own digital creative marketing company in Athens, specializing in beauty, lifestyle, hospitality, and fashion sectors. Nowadays she is coming back with a new and fresh idea. She creates fancy – chic scarves. Observing people’s need to distinguish she decide to add a touch of custom – premium luxury to their clothing. Her seasonless scarves promise to be worn all day long making life colorful. She focuses mainly on human style and the power that accessories like scarfs have in transforming an ordinary outfit into exquisite and unique.
“Fora” is a Greek word with two beautiful, layered meanings. It means both “put on” but also “impulse, take a run, momentum”. When we say «Φόρα το», we’re not just inviting you to put on a scarf, a pareo, or a tee—we’re encouraging you to embrace confidence, self-expression, and movement forward. That’s the essence of Fora: art you can wear, and energy you can feel. Two meanings, one philosophy—this is the soul of Fora
We began with a collection of scarves, pareos, inspired by original canvas paintings and transformed into limited-edition, wearable pieces. Each one is printed on luxurious silk, cotton, or wool, crafted in Greece, and designed to elevate your everyday style with minimal effort.
From Canvas to Closet
Now, we’re growing. Our clothing collection includes graphic t-shirts and skirts designed for women of all ages, and for all-day wear. These are pieces you can throw on in seconds and still feel like your best self without overthinking it.
Because sometimes, all you need is one great piece: Wrap a pareo. Tie a scarf. Grab a tee. Leave the house and go with confidence.
But Fora is more than just a brand, it’s a platform for like-minded creators. Alongside our in-house collections, we’re proud to host guest brands that share our values of artistic expression, quality craftsmanship, and slow fashion. We’re always open to welcoming new collaborators who bring fresh perspectives, bold design, and a shared vision for effortless, expressive dressing.
So, whether it’s our scarf or your skirt, your graphic tee or our pareo—you’re in the right place.
At Fora, your mood, your momentum, and your look are all connected. You’re not just putting something on—you’re putting you on.
