Recognizing the wealth of expertise gathered over two decades, Fora felt the need to transfer the 20 years of know-how & expertise into a collection of premium scarves. Georgina Kostara, the owner, has a long experience in the fashion, beauty, and lifestyle field. Having studied at the London College of Fashion, she returned to Greece with a BA (Hons) in Product Development for the Fashion Industries, alongside certifications in Experimental Fashion Design, Interior Styling, and Digital Marketing, all acquired at the University of the Arts London. With extensive experience in bulk production of women’s clothing, she earned recognition in the fashion industry. Being the designer of “georginakostara.com” for numerous years, she excelled in both retail and online facets of the brand.
Presently, she directs her own digital creative marketing company in Athens, specializing in beauty, lifestyle, hospitality, and fashion sectors. Nowadays she is coming back with a new and fresh idea. She creates fancy – chic scarves. Observing people’s need to distinguish she decide to add a touch of custom – premium luxury to their clothing. Her seasonless scarves promise to be worn all day long making life colorful. She focuses mainly on human style and the power that accessories like scarfs have in transforming an ordinary outfit into exquisite and unique.
“Fora”: greek ambiguous word, with two meanings. It means “put on” but ALSO “impulse, take a run, momentum”. So, by saying in Greek: «Φόρα το» (pronunciation Fora to) we motivating someone not only to “put Fora’s scarf on” but also to embrace one’s self with confidence and impulse. That is Fora’s philosophy. Every time we say “Fora” we emphasize to the importance of putting on your good mood, your confidence, by renewing your look simply by adding a fabulous scarf in your every special day life.
Fora scarves are made of art in a limited edition. Georgina’s love for fashion, style and art was oriented this time into the creation of unique and inspiring scarves. It all started by starting painting colorful designs on canvas. At that time she realized that she wanted to transfer and share art in a wearable type of cloth. So, why not on a scarf? And just like that… her scarves became art scarves.
Fora scarves are been designed in Athens and been printed in Europe with a digital processing of canvas with a unique result. Bright colors, wonderful and unique combinations, harmony and contrasts are pervasive in each of her collections. Not to forget their quality which is the A and Z of these exquisite pieces of art. Made of excellent quality cotton and silk fabrics they will give this extra “wow” factor to the simplest outfit. Wear them and set your mood. Time to decorate your everyday style life. Unlimited combinations, addressed to all person of all ages for every mood from morning to night. After all, their magical secret lies in the numerous ways that can be worn. On the ship on your vacation, transformed into “pareo” for the breeze summer nights, on your business date, on your walk.
Every scarf you wear will hide a little story, and a special inspiration. Yours!
